Do you dare take the #OneChipChallenge to earn your place on Paqui’s Wall of Infamy? Try the World’s Hottest Chip made with the hottest chili pepper on the planet, the Carolina Reaper. Don’t say we didn’t warn you!
Each One Chip Challenge order contains one chip in single, coffin-shaped container. If you think your mouth can handle the party, film it: Paqui has invited customers to upload videos of their taste tests to social media with the hashtag #OneChipChallenge.